NLH Blog

Small is Powerful

Introducing Nathan Littauer Hospital & Nursing Home’s new campaign: Small is Powerful!

One of the many photographs taken by Trampoline, which features Patricia Nguyen, MD, OBGYN, a medical provider with Nathan Littauer Hospital.

Nathan Littauer Hospital & Nursing Home launches its new campaign.
The campaign, which launched February 28th, emphasizes a small, local approach to care, and celebrates Nathan Littauer Hospital & Nursing Home’s community.

“We’re the only small, independent hospital left in the Capital Region,” says Vice President of Marketing with Littauer, Cheryl McGrattan. “It means we provide focused care. It is like they say, ‘Good things come in small packages.’ Small is powerful gives our community an example of what we provide.”

The health care organization contracted with the Glens Falls ad agency, Trampoline, to develop the commercials.

“At a time when health care is at the center of conversations around the globe, the opportunity to highlight a local hospital caring for its community felt wonderful. We interviewed providers and employees at Nathan Littauer, and were so moved by their passion and dedication; hopefully you feel that in the campaign,” explained Derek Slayton, Managing Partner at Trampoline.