Nathan Littauer launched a new campaign today using real staff members.  The commercial “Less is Better” touts the hospital’s new ability to reduce radiation exposure by almost 40% during CT Scans.  Moreover, the commercial uses real Diagnostic Imaging staff at Nathan Littauer and their families.  Cheryl McGrattan, Hospital Spokesperson noted, “The feedback has been outstanding- using our own staff and their children just added a nice warm touch to the commercial.”

 With GE’s ASiR technology the hospital is seeing up to a 40% reduction of radiation exposure with some tests

Nathan Littauer Hospital announced today that they are now using a new technology which lowers radiation exposure during a CT Scan (also known as a Cat Scan). GE’s ASiR technology aims to reduce radiation doses while still maintaining image integrity. “The results have been outstanding” stated Donna Boswell, Senior CT Technologist for Littauer. According to her studies the new technology has been able to reduce radiation doses by as much as 40% on some exams.

Nathan Littauer is using new technology to reduce radiation

CT exams are performed when people are ill or injured, or when a doctor suspects a medical problem that cannot be detected easily with a routine physical examination. CT is also used to rapidly obtain specific diagnostic information that hasn’t been provided by other imaging technologies, such as ultrasound, traditional X-ray and magnetic resonance imaging (MRI). Effective and efficient, a CT exam is one of the most common medical imaging procedures. The pictures are then used for in-depth clinical evaluations.

“This is especially good news for our region- especially families with small children” said Donna Boswell. Research published in the June 7, 2012, issue of the Lancet suggested a possible increased risk of brain cancer and leukemia among patients who received computed tomography scans (Cat Scans or CT scans) of the head while they were children. For many parents, this article caused alarm and concern. Soon after The American Society of Radiology Technologists reminded parents that CT scans are an important medical tool that can provide information critical to the diagnosis and treatment of a child’s condition.  Statistically, more than 70 million CT scans are performed each year in theUnited States, and about 7 million of those exams are on performed on children. TheAmericanCollege of Radiology holds, “The benefits gained through the medical information obtained far outweigh the small risks involved.” (American society of Radiologic Technologists)

“We have made significant investments throughout our entire diagnostic imaging department, not just in our CT Scans” stated Laurence E. Kelly, Littauer’s President and CEO.  He added, “We believe the patients in our area can be assured that we have the best technology coupled with qualified individuals who are properly educated to minimize radiation dose in every possible way.”

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